To access our databases from off-campus, click on this link on the library's main page (enter your ID and password when prompted):
For further Off Campus Access instructions and information, click here:
If you still have problems with accessing our databases, feel free to contact us at:
Reference resources can give a general overview or introduction to a topic or help define terms. Also, business reference resources are extremely important in providing a variety of data like statistics, historical charts, industry overviews and company histories. Below is just a sample of what the Reference Collection has to offer.
NAICS Codes (North American Industrial Classification System) R338.02012 N864ic
NAICS Codes (North American Industrial Classification System)--part of the census.gov website. You can search here (box in upper left corner), or follow this link: 2002 NAICS Codes and Titles to browse by industry.
SIC Codes (Standard Industrial Codes) R338.02 U58s 1987
Standard & Poor's Industry Surveys, R332.67 S785
US Market Trends & Forecasts, R658.834 U58mt
US Industry & Trade Outlook, R338.4 U58it
US Census Bureau: Check out the Economic and Industry Fact Sheets that you can find here
Statistical Abstract of the United States, 2004-2005, R317.3U58s
Demographics USA (by City, Zip Code or County) R336.973 D383...
Markets of the United States for Business Planners, R330.973 M345 1996
United States Census - www.census.gov . Especially useful here is the American Factfinder
and this tool: Advanced Geography Search which allows you to enter a street address and get census data for the neighboring area.
CIA World Fact Book - A resource for international demographics.
Business Statistics of the United States: Patterns of Economic Change R338.0973B9792005 Full of information about spending, GDP, historical data.
The Lifestyle Market Analyst (SRDS) R658.834 L 723 2005 This resource tells you what the range of interests of a given market demographic are.
Company Histories, vols. 1 - 67, R338.74 I61
Encyclopedia of Consumer Brands R658.8343 E56 Three volumes, Describes brand origins, product importance, marketing strategies, litigation, etc.
Quarterly and Yearly Financial Reports, Academic Universe (Lexis/Nexis) - select "Business", then "SEC Filings & Reports"
Each of the following databases are helpful for finding magazine/journal articles on a company, an industry or a product:
* Business Source
* Academic Universe (Lexis/Nexis) - select "Business"
* Academic Search Premier
Each of the following are helpful for finding Business-related newspaper articles:
* Academic Universe (Lexis/Nexis)
~ clicking the News link accesses a variety of newspapers.
* Wall Street Journal
* Chicago Tribune
* New York Times
* Regional Business News
* Other Electronic Newspapers
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The article isn't available full-text online! Now what?Don't fret. Look for these buttons: , or , or this line of text: (Find this resource with SFX) next to the article citation on the search screen. Clicking on this will take you to a list of our full-text sources that carry the journal, if we have it. It will also help you get a copy of the article in paper if necessary
You can also call (630) 617-3173, email
or IM the Reference Department: AIM: elmhrstcollibref | Yahoo!Messenger: eclibraryref | MSN Messenger: ref[at]elmhurst.edu to inquire about a specific title or ask a question.
If you cannot find an article at the College Library, you can request it through our online Interlibrary Loan article request form.
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Try using more than just Google. Try out some of the other search engines or metacrawlers listed on the Library's Internet Resources page.
Not all search engines function the same. Reading the "help" or "tips" screens will help you understand how a search engine functions and how to create the most effective searches. Does your search engine allow the use of ...?
* Boolean operators AND, OR and NOT
* Quotation marks " " or other symbols to keep words in a phrase in order ("kraft foods")
* Special symbols like +, *, ! or - for truncation, proximity, adjacent words or plurals
So now that you understand how to put words together in the search engine, what words should you use?
*Make sure you know if the company has a parent company or not.
*Use the most precise name for the company (ex., "gap inc" instead of "the gap" or gap) - this helps eliminate "garbage results".
WARNING: Keep in mind that all of the information that you want may not be
found at the company web site. Big corporations pay fancy consultants lots of
money to complete market research; often, companies aren't willing to share
the information that cost so much to obtain.
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Now that you know which search engine to use and how to construct an effective search, how do you know if the sites that you have found are any good? Are they reliable? Scholarly?
for Evaluating Web Sites - from Cornell University Library
Thinking Critically About World Wide Web Resources - UCLA College Library
Don't forget to properly cite your resources; It is an important part of the research process.
& Citing - from the friendly librarians at Elmhurst College
Resources for Documenting Electronic Resources
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Created on 07 March, 2005 by Jennifer Paliatka and last updated on March 1, 2006
by Peg Cook, Reference/Instruction Librarian,
A.C. Buehler Library, Elmhurst College