Writing in Professional Fields

• Finding Articles
• Finding Books
• Internet and Print Resources

• Helpful Web Sites
• Writing and Citing Sources
• Accessing Library Resources from Off Campus

Business databases:

• Business Source Elite ~ Selected full text of magazines and journals in business.

To access this resource from off campus, go to Articles and Databases and choose Business Source Elite. You may wish to look at Accessing Library Resources from Off Campus.

• ABI/INFORM- some full text resources available. 

  To access this resource from off campus, go to Articles and Databases and choose ABI/Inform. You may wish to look at Accessing Library Resources from Off Campus.

General databases

• Communications and Mass Media Complete ~CMMC covers communication and mass media, as well as related areas. Over 200 titles are available in full-text. This resource is only availble on campus.

• Lexis-Nexis Academic Universe ~ Good source of company, organization and institutional information and news. Has very current information, such as transcripts and recently published news articles.

To access this resource from off campus, go to Articles and Databases and choose Lexis-Nexis. You may wish to look at Accessing Library Resources from Off Campus.

• WilsonSelectPlus - Covers the social sciences, humanities, business, and general science, as well as current issues. Some full text available.

  To access this resource from off campus, go to Articles and Databases and choose Periodical Abstracts. You may wish to look at Accessing Library Resources from Off Campus.

  Does Elmhurst College own the journal I need?

• Take a look at the list, Journals and Magazines Available Online.
• You can order articles online from other libraries.
• You can also call (x 3173) or email the reference department to inquire about a specific journal or magazine title, or to ask a question.

• Use Illinet Online to find books and materials held in the Elmhurst College library. You can also search search the collections of 56 other Illinois academic libraries

• On the search screen, you can browse by subject. Pick "Browse Subject" from the scroll down list.

  Some examples of Subject Headings:

Marketing plan

Brand name products-United States

Fund raising

Public Relations

• You can also combine terms using the "Guided Keyword" search. Try different combinations and terms to locate relevant print materials for your research.

  Some examples of Guided Keyword Searches:

  Brand name

  Brand value

  Marketing vision

• Ordering books from other libraries ~ Illinet Online allows you to request books held by over 60 academic libraries in Illinois. 

• What if Illinet Online doesn't have the book I need? Request the book through interlibrary loan.

Internet and Print Resources

Internet Resources

• Marketing Terms ~A good site for help in understanding those advertising buzzwords, like "viral marketing" and "guerilla marketing"

• American FactFinder ~ Statistical data from the U.S. Census Bureau

• Fundraiser Cyberzine ~An online magazine devoted to the subject of effective fundraising

• The Foundation Center Literature Library ~Tons of literature relating to fundraising and marketing for nonprofits. Also has information about writing proposals

• Internet Nonprofit Center ~Lots of information about nonprofits, with a searchable database

• e-philanthropy ~One of the main sites devoted to the newer realm of e-charities and fundraising online.

• Nonprofit Genie ~Additional resources for those developing a nonprofit organization

• Nonprofit Good Practice Guide ~Even more resources dedicated to good nonprofit strategies

• University of Pittsburgh's Selected Proposal Writing Websites ~An excellent directory of online resources for proposal writing, with lots of helpful resources such as this one

Print Resources

(an "R" at the beginning of a call number denotes a reference book, located in the reference section on the main floor)

• Ralph M. Gaedeke, Marketing in Private and Public Nonprofit Organizations, 1980. Call number 658.8 M345mar

• Patrick J. Montana, ed. Marketing in Nonprofit Organizations, 1978. Call number 658.8 M345m

• David Rados, Marketing for Nonprofit Organizations, 1981. Call number 658.8 R131m

• Deborah Kania, Branding.com, 2001. Call number 658.827 K16b

• David Arnold. The handbook of brand management.1992. Call number 658.827 A753H

• John Philip Jones and Jan S. Slater. What's in a name? : advertising and the concept of brands. 2003. Call number 658.8343 J77W

• The Lifestyle Market Analyst 2004. call number R658.834 L723 2004

Back to the Top

Helpful Web Site Tools

• Using the MLA (Modern Language Association) Style

• Critically Analyzing Information Sources

• Evaluating Web Sites: Criteria and Tools