Specialized Majors

Students who wish to develop their interest in a specific field may choose one specialized major in a functional area offered by the Center for Business and Economics. Students seeking a specialized business major are required to fulfill the Business Core requirements, and each specialized major's requirements.

Requirements for Marketing Majors

A marketing major is required to take BUS 430 Marketing Research and 4 of the following courses:

BUS 301 Business Logistics

BUS 331 Sales

BUS 332 Retailing Management

BUS 334 Advertising

BUS 336 Marketing Research

BUS 485 Internship (in Marketing)