Elmhurst's graduate certificate in market research can be completed entirely online, or on our campus in the western suburbs of Chicago.
MMR 583 Principles of Market Research with Strategic Application
MMR 584 Use of Social and Digital Media in Research
MMR 585 Marketing Strategy and Research Practicum, Part 1
MMR 586 Marketing Strategy and Research Practicum, Part 2
Elmhurst’s graduate certificate program in market research welcomes applicants who hold an undergraduate degree in marketing or a related field. Students must have successfully completed prerequisite coursework: principles of marketing or basic marketing and statistics. The prerequisite courses can be met through the student’s undergraduate coursework or transferred from another college or university. At least two years of professional business experience is required.