Graduate Certificate in Market Research

Take a lead role in business as a specialist in the growing field of market research.

With a graduate certificate in market research from Elmhurst College, you’ll be an asset to businesses as a researcher, analyst and decision maker.

Solve Real-Life Marketing Problems

Get hands-on experience in marketing research projects through the D.K. Hardin Center for Market Research at Elmhurst College.

Admission

To apply for the graduate certificate program in market research, complete the application for graduate admission and follow the instructions for non-degree students.

Program Format

With our signature EC Flex class format, you choose how you want to experience the class—online, onsite at our campus in Chicago’s western suburbs, or both. Webinars are recorded, so you can view them on your schedule.

Required Courses

.75 credit
An overview of marketing research focusing on the marketing research key concepts and tools in the field. The use of primary and secondary data as well as qualitative and quantitative approaches from a strategic, decision making perspective. The course will cover the relevance of customer relationship marketing, consumer insight as well as data collection methods.

.75 credit
An in-depth look at the use of social and digital media and its application in marketing research to drive decision making. Emphasis is placed on appropriate application of social/digital media, and data collection methods. Understanding and applying secondary data within business needs will also be stressed.

.75 credit
Course will meet with an actual client to solve a strategic business challenge and marketing research need. Students will apply knowledge from MBA 583, and MBA 584 to determine management issues, identify research approach, and develop the survey instrument with a focus on data needs. Strong emphasis on project and client relationship management is also core to this practicum.

Prerequisites: MBA 583 and MBA 584.

.75 credit
Students will meet with an actual client to solve a strategic business challenge and marketing research need. Students will apply knowledge from MBA 583, MBA 584 and MBA 585 to determine management issues, identify research approach, and develop survey instrument with a focus on data needs. Strong emphasis on project and client relationship management is also core to this practicum. This course include the use of SPSS software in the analysis of data and finally a presentation and report are developed and presented to the client with recommendations for next steps based on the research findings.

Prerequisites: MBA 583, MBA 584, MBA 585.

Prerequisites

Elmhurst’s graduate certificate program in market research welcomes applicants who hold an undergraduate degree in marketing or a related field. Students must have successfully completed prerequisite coursework: principles of marketing or basic marketing and statistics. The prerequisite courses can be met through the student’s undergraduate coursework or transferred from another college or university. At least two years of professional business experience is required.

Opportunities in a Growing Field

The expected rapid rise in the demand for market research analysts and specialists will make you highly sought after. Graduates of the certificate program in market research at Elmhurst will be equipped with the knowledge and skills necessary to work in a wide variety of research settings.

Career opportunities in market research include, but are not limited to:

  • Director of Research
  • Research Analyst
  • Business/Market Analyst
  • Director of Marketing
  • Marketing Manager
  • Brand Manager or Product Manager
  • Market Research Manager
  • Customer Insights Manager
  • Account/Project Manager
  • Consultant

Gainful Employment Disclosure

This graduate certificate program is approved as a Gainful Employment Program through the US Department of Education and is, therefore, eligible for Federal Student Aid. Disclosure Statements about occupations, on-time graduation rate, tuition and fees, and median loan debt for this program can be found here.

Sherry Smoak, M.S.

Director, D.K. Hardin Center for Market Research; Assistant Professor
Department of Business and Economics

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