Major in Digital Marketing Communication

Learn the Tactics, Prepare for a Career

The digital marketing communication (DMC) major provides students with a thorough, hands-on education in digital marketing and interactive campaigns.

This interdisciplinary major cultivates intellectual depth and diversity as well as practical skills for today’s evolving and competitive interactive marketing environment.

DMC students will learn to use innovative digital marketing tactics to engage consumers and develop effective, creative, integrated campaigns across traditional, digital, mobile and social channels. Persuasive writing and presentation skills, media planning tactics, advertising strategy, and public relations theory will be applied across various channels and stakeholders.

Students will have opportunities to develop their professional portfolios through hands-on, realistic client projects, case studies and internships in preparation for a range of marketing and communication careers.

Major Requirements

Required Core Courses

  • ART 113 Introduction to Art Software
  • ART 325 Visual Communication
  • BUS 230 Principles of Marketing
  • BUS 334 Advertising and Integrated Marketing Campaigns
  • BUS 337 Social Media Strategy (.50 credit)
  • BUS 338 Digital Marketing (.50 credit)
  • CS 315 Web Design and Development
  • COM 219 Introduction to Public Relations
  • COM 260 Media Writing
  • COM 316 Communication Theory
  • COM 490 Senior Seminar
    or
    COM 498 Internship Capstone
  • ENG 303 Business and Technical Writing

Elective Courses (Choose Two)

  • ART 125 Design Studio
  • ART 216 Introduction to Graphic Design
  • ART 217 Digital Video Studio
  • ART 218 Digital Imaging and Photography Studio
  • ART 226 Typography Studio
  • ART 316 Graphic Design I
  • BID 385 Exploring Conscious Capitalism through Film Analysis
  • BUS 335 Consumer Behavior
  • BUS 352 Entrepreneurship
  • BUS 470 Seminar in Special Topics
  • COM 315 Intercultural Communication
  • COM 317 Persuasive Communication
  • COM 321 Case Studies in Crisis Communication
  • COM 328 Event Management
  • COM 419 Business and Professional Communication in Online Contexts
  • COM 420 Ethics in Communication
  • COM 468 Internship
  • DM 299 Digital Storytelling
  • ENG 403 Advanced Professional and Multimedia Writing

Minor in Digital Marketing Communication

Required Courses

  • ART 113 Introduction to Art Software
  • BUS 230 Principles of Marketing
  • BUS 337 Social Media Strategy (.50 credit)
  • BUS 338 Digital Marketing (.50 credit)
  • COM 219 Introduction to Public Relations

Elective Courses (Choose One)

  • ART 325 Visual Communication
  • BUS 334 Advertising and Integrated Marketing Campaigns
  • COM 260 Media Writing
  • COM 468 Internship
  • ENG 303 Business and Technical Writing

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