Major in Marketing

The major in marketing prepares students to develop and manage consumer audiences and provide pathways for corporations or organizations to connect their products to consumers or other interested parties.

Graduates of the marketing major will be acquainted with business to business strategies, consumer behavior, global marketing trends, sales and retail management and other strategic and management strategies. Career opportunities are boundless, as marketing majors roles in the professional marketplace are as expansive as the marketplace itself.

Another bonus of getting your marketing degree at Elmhurst is its proximity to Chicago. Chicago’s history as a center for marketing provides many opportunities for marketing majors to get a head start in their careers. Majors complete the core requirements (maintaining a C or better in the core) and five additional courses in either of the two areas of specialization: marketing management or marketing research.

Integrated Marketing Management

A student specializing in integrated marketing management must complete BUS 430 Integrated Marketing Management and four of the following courses:

  • BUS 331 Professional Selling
  • BUS 332 Retail Management
  • BUS 334 Building Strengths upon Strengths in People, Organizations and in Communities
  • BUS 335 Consumer Behavior
  • BUS 336 Marketing Research
  • BUS 352 Entrepreneurship
  • BUS 375 International Marketing
  • BUS 405 Proseminar on the Management of Innovation
  • BUS 468 Internship
  • BUS 470 Seminar in Special Topics
  • BUS 492 Independent Study

Marketing Research and Consumer Insights

A student specializing in marketing research and consumer insights must complete BUS 430 Integrated Marketing Management and four of the following courses:

  • BUS 335 Consumer Behavior
  • BUS 336 Marketing Research
  • BUS 468 Internship: Marketing Research (senior year or consent of the chair, Department of Business)
  • BUS 334 Building Strengths upon Strengths in People, Organizations and in Communities
  • BUS 492 Independent Study: Final Market Research Project (senior year or consent of the chair, Department of Business)

Connect with #ElmhurstCollege